PR Strategies to Steal From Influencers and Use in Your Service-Based Business with Katherine McDermott of Slightly Savvy

BURNOUT-PROOF YOUR BUSINESS PODCAST | WORKFLOW & PRODUCTIVITY SPECIALIST | BUSINESS COACH | ENTREPRENEUR INFLUENCER | PR STRATEGIES FOR SERVICE-BASED BUSINESS | PUBLIC RELATIONS STRATEGIES | BRAND PARTNERSHIPS

Katherine is the founder of Slightly Savvy and the Swipe Up Podcast where she helps influencers work with brands on collaborations of their dreams.

Today she's here to share all of her knowledge of working on brand collaborations with us and give us some strategies that we can steal from world of influencers - because let's be honest, who wouldn't want to get paid to talk about the products they love?

“Look at what you already use and what you already talk about… Gravitate to what’s most natural to you.”

— Katherine McDermott of Slightly Savvy
Guest on the Burnout-Proof Your Biz Podcast

Click below to listen to this week's episode:

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Inside the episode:

• How entrepreneurs are stepping into the influencer role

• How to become an influencer as a business owner

• What companies are looking for when it comes to collaborating with entrepreneurs

• The rise of the mdicroinfluencer and nano influencer 

• Brand collaborations vs. affiliate collaborations

• The power of outsourcing

• How to approach a pitch to a brand

• Red flags when it comes to brand collaborations

• Building honest relationships with your audience and brands

• Common payment terms in brand partnerships

“You might get told ‘no’ a lot and that’s totally fine, it doesn’t mean you should stop.”

— Katherine McDermott of Slightly Savvy
Guest on the Burnout-Proof Your Biz Podcast

Resources:

• Outsourcing to computers - Zapier.com

• Episode 019 - Using PR to Become an Expert and Grow Your Audience with Monica Woodhams

“Feeling burned out? Figure out how to get a right-hand person to keep you on track.”

— Katherine McDermott of Slightly Savvy
Guest on the Burnout-Proof Your Biz Podcast

Today's Permission Slip:

Each episode I give you a permission slip - a reminder to give yourself permission to run your business and live your dream life on your own terms.

In today’s episode Katherine shared how the key to making money with brand partnerships is to be authentic. Share about products you already know and love and that excitement will shine through for your audience and for the brands.

So today I want you to start making a list of brands you currently use and love. Then start thinking about how you could collaborate with them. What would it look like? How can you make it beneficial for them AND for you? How can you start to cultivate a relationship with that brand so that when you ask to do a collab, they already know you and will be more likely to say yes?

I give myself permission to make a list of brands I currently use and begin thinking about how I could work with them in a collaboration.

Remember, you’ll probably hear a lot of “no”s — but that’s okay. Use all them as a learning experience to grow and make your next pitch even better.

And for even more tips for pitching yourself, go listen to Episode ?? with Monica Woodhams. The ideas she shares in that episode apply here too!

“Treat brands like a client.”

— Katherine McDermott of Slightly Savvy
Guest on the Burnout-Proof Your Biz Podcast

Connect with Katherine:

• Website: http://www.slightlysavvy.com

• Instagram: http://www.instagram/com/slightlysavvy

• Slightly Savvy Summer Camp: http://slightlysavvysummercamp.com/

“Getting more automations will free you up to move into this influencer role. ”

— Katherine McDermott of Slightly Savvy
Guest on the Burnout-Proof Your Biz Podcast

Let’s Connect!

If we aren't already friends, I'd love to get to know you! The absolute best place to do that is on Instagram. I hang out there pretty much all the time. I'm @chelseabfoster. Come say hi!

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