Why Your Pricing Strategy is Backwards and How to Fix it with Kristin Kaplan
After spending 10 years managing a successful wedding planning company, Kristin Kaplan now helps creatives and online experts plan and manage profitable businesses that fit into fulfilling lives. This unstoppable wedding planner turned small business coach, consultant and project manager helps people achieve more revenue, faster results, and more freedom in their businesses.
She uses her go-getter mentality and attention-to-detail to help creative entrepreneurs and online experts create a plan to achieve more revenue, faster results, and more freedom in their businesses. She has found balance between living a life she loves with her 3 kids and 3 dogs, while running a business on her own terms.
In this episode Kristin is teaching you how to break down the unique value you bring to the table, how to translate and sell that value to potential customers, and ultimately how to price your services so you can build a profitable and sustainable business doing what you love. Learn tips for streamlining your processes, managing stress and overwhelm, and building balance into your business.
Click below to listen to this week's episode:
In today's episode:
Working backwards to price your services right / Pricing for your worth
Discovering, understanding, and communicating your own unique value
Managing stress and overwhelm
Kristin's favorite business tools
How to easily to keep track of your processes
Finding your own balance to be most productive in your business while allowing time for your personal life and loved ones
Learning to be flexible with yourself and your expectations
Tools we discussed:
*affiliate link(s)
Today's Permission Slip:
Each episode I give you a permission slip - a reminder to give yourself permission to run your business and live your dream life on your own terms.
In today’s episode Kristin talked about being open to new paths and making micro-pivots within your business. So today’s permission slip is simply to be open.
I give myself permission to see where my journey leads and not be boxed into any one path.
Just because you might have been on your current path for a while, doesn’t mean you have to stay on it and can’t explore a new path and see where that leads. Because you never know. You might find the new path is even more rewarding and a better fit for you, your family, and your lifestyle.
Feel free to download these images and use as your screensaver, print it out and put it on your desk, or even share it on social media. All I ask is that if you share it, you tag me - @chelseabfoster - so I can support you and cheer you on this week!
To download either right click (Windows), cmd+click (Mac), or tap & hold (cell phone). Then select "Save" or "Save As" (whatever option you have).
Connect with Kristin:
Website: https://www.kristinkaplan.com/
Instagram: @kristinckaplan
Facebook: KristinKaplanLLC
Facebook Group: Wedding Business Bosses
Podcast: Planning for Profit
Let’s Connect!
If we aren't already friends, I'd love to get to know you! The absolute best place to do that is on Instagram. I hang out there pretty much all the time. I'm @chelseabfoster. Come say hi!
If you liked today’s episode, I’d love for you to share it on Pinterest and/or leave a review on iTunes.
